merchandising
Any activity that assists in the sale of goods to a retail customer is known as merchandising. In a retail setting, merchandising is the process of creatively exhibiting objects that are for sale in order to persuade buyers to buy additional items or products.
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Merchandising in textile industry is a process through which products a replanned, developed, executed and presented to the buyer. It includes directing and overseeing the development of product line from start to finish. In textiles this area mainly serves as a middleman between the marketing and production offices is merchandising. The merchandising department in textiles may occasionally be required to handle price and costing as well.
